Our Story

About Toweltique: The Art of Sustainable Towels

Rooted in decades of textile expertise, Toweltique was created from a long-held devotion to craftsmanship, quality, and the honest beauty of well-made linens. What began in the world of premium cotton yarns has grown into a modern collection of sustainable towels, shaped by care, integrity, and respect for materials.


We combine time-honoured craftsmanship with a contemporary sensibility. Every Toweltique piece is designed to embody quiet luxury — softness that lasts, beauty that endures, and comfort woven with intention. We believe true comfort comes from thoughtful creation: sustainable towels made responsibly, with attention to detail and respect for the people and processes behind them.


Toweltique bath towels are certified by GOTS and MADE IN GREEN by OEKO-TEX.
Kitchen towels are made exclusively with GOTS Certified Organic Cotton.

Redefining Eco-Friendly Luxury Towels

Drawing on this heritage, Toweltique brings a refined, modern perspective to timeless materials. Each towel is thoughtfully made to elevate your everyday rituals — offering balance, ease, and lasting quality in every fibre.

Our Commitment to Sustainable Towels

Our commitment to responsible sourcing reflects where we come from and the values that guide us forward. To create genuinely sustainable towels, many of our collections are crafted from GOTS-certified organic cotton. This ensures the highest standards from field to finished towel, while other ranges use carefully selected natural fibres chosen for their durability, softness, and timeless appeal.

Whether organic or blended, every Toweltique product is made with the same focus on quality, transparency, and mindful design — pieces that feel good, and do good.

Meet the Founder

I created Toweltique for people who want hotel-quality towels that feel truly luxurious every day – sumptuously soft, beautifully finished, and made with care that lasts. Crafted from carefully selected organic cotton towels and certified to the highest safety and sustainability standards, each piece is designed to elevate simple routines into small moments of comfort.

Stack of folded Toweltique sustainable towels made from soft organic cotton.
OUR STORY, OUR VISION

Our Vision for Sustainable Towels

At Toweltique, we believe true luxury begins with respect — for the materials we use, the people who craft them, and the planet that sustains us. Every sustainable towel tells a story of care, craftsmanship, and considered choices.

Our sourcing approach prioritises responsibility over rigidity. We partner with manufacturers who share our values of quality and integrity. Many of our cotton collections carry recognised certifications — including GOTS organic and OEKO-TEX® standards — ensuring our eco-friendly luxury towels meet high levels of environmental and social responsibility throughout the process.

Whether organic or blended, each Toweltique piece is thoughtfully designed to combine enduring comfort with mindful design, creating essentials that elevate the everyday.

Our certifications — GOTS Organic and MADE IN GREEN by OEKO-TEX — reflect our commitment to verified environmental responsibility and product safety.

WORDS ABOUT US

Our Commitment

We are a family-run business built on three decades of expertise.

Mark Jance

CEO / FOUNDER

Aviana Plummer

CEO / FOUNDER

Braydon Wilkerson

CEO / FOUNDER

Kristin Watson

CEO / FOUNDER

A Heritage of Craftsmanship


For generations, we have refined the art of towel-making — ensuring every Toweltique piece is created with care, intention, and quiet attention to detail. From design to finish, we are dedicated to making sustainable towels that last.


Every towel is created to meet trusted global textile standards, ensuring premium quality, long-lasting softness, and responsible production.


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Our Beginning
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Generations in Textiles
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Signature Product Lines
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Thoughtfully Made Designs
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Growing
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Community of Happy Customers

Our Bath Towels

Crafted with care and attention, our bath towels are produced in facilities that follow responsible and ethical manufacturing standards. Many of our collections also carry recognised certifications — including OEKO-TEX® and GOTS for our organic cotton towels — ensuring they are made without harmful substances. Soft, absorbent, and thoughtfully designed, they bring quiet comfort to your everyday routine.

The Toweltique Creation Process

Every Toweltique piece begins with a simple intention: to create sustainable towels that feel as good as they look. From the fibres we choose to the finishing details, our approach reflects a devotion to mindful craftsmanship, timeless design, and lasting quality. Each towel is made to elevate the rituals of daily life — bringing balance, beauty, and a sense of calm to the spaces you live in, while honouring the materials and communities behind each creation.